CAS CONNECT 2016

24 S tories. Where would we be without them? Reading a blank magazine, that’s for sure! Stories form the basis of everything we do: They help us relate to other people, find success in our careers, keep relationships on the level and so much more. That’s why Craig Freeman, the new head of the School of Media and Strategic Communications in Oklahoma State University’s College of Arts and Sciences, sets his school’s main goal as creating great storytellers. “I think what we do is make great storytell- ers,” he says. “Being a great storyteller leads to being great in anything we do — being a great journalist, a great PR person, a great ad person, a great doctor, lawyer, president of a company. Sometimes people change careers, and we want to make sure that they are great communica- tors, great storytellers every day, in everything they do.” Tell Me a Story New SMSC head believes in strong foundation for success By Dorothy L. Pugh PHOTO: PHIL SHOCKLEY/UNIVERSITY MARKETING “Being a great storytel ler leads to being great in anything we do — being a great journal ist, a great PR person, a great ad person, a great doctor, lawyer, president of a company.” — Craig Freeman