33 MASON HARBOR. CREATIVE. I am doing my creative capstone project on Director of Track & Field and Cross Country Dave Smith and his journey from high-level prep runner to national champion coach. After graduation, I plan to stay at OSU as a Sports Information Director/creative or return home to my native Atlanta to work in sports or social media! ROSEBENEDICTA UDOGWU. THESIS. My thesis explores the influence of emerging technologies like Virtual Reality (VR) on Advertising Strategies and Consumer Engagement. It seeks to analyze how VR is being integrated into current advertising strategies across different industries, analyze different VR advertisements to ascertain if they are built based on the Hierarchy of effects advertising model, investigate how VR advertising impacts consumer engagement, explore both the opportunities and challenges presented by this technology. SARA HUGGETT. INTERNSHIP. I am doing the practicum option based on my summer internship as a market research intern at the American Heart Association in the CPR and Emergency Cardiovascular Care division. My experience report discusses the five major projects I worked on through a brand-raising framework. EMILY WEST. CREATIVE. My project channels knowledge of networking and creative practices into a networking magazine for OSU students and alums passionate about their creative industries. It will serve as an illustrative LinkedIn-like space to share current happenings within academia and real-world industries, allowing a network of creatives to flourish under a common thread: OSU pride.
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